Notes
Straight answers about websites.
I get the same questions over and over from Philadelphia business owners, usually by email at eleven at night. These are the long answers, written out once so you can read them without asking anyone for anything.
Nothing here is a sales pitch dressed as advice. Where the honest answer is "you don't need me," it says so.
September 19, 2026How much does a website cost in Philadelphia?What the different tiers actually buy you, what I charge, and the line items people forget until the invoice arrives.Read it September 19, 2026A Squarespace alternative for small businessesSquarespace is genuinely good software. The question is whether you want to be the one using it. An honest look at both options.Read it September 19, 2026Do I need a website if I have Instagram?Sometimes no. Here's how to tell which one you are, and the smallest site that fixes the gap if you're the other one.Read it September 19, 2026Taking deposits and bookings onlineFor salons, barbers, nail techs and auto shops: how deposits actually cut no-shows, and the three levels of setup you can choose from.Read it
Still deciding between building it yourself and hiring someone?
I keep neutral side-by-side pages comparing a custom build against the two platforms people ask about most.